Making a Difference Through Media

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Making a Difference Through Media


As a health care professional who treats addiction, you understand the impact that federal and state legislation has on your practice and your patients. At ASAM, we are committed to elevating the voices of addiction medicine among key policymakers. ASAM's new grasstops program, the Addiction Medicine Action Network (AMAN), aims to leverage members’ advocacy relationships with lawmakers and expand member's advocacy skills.

In this fourth and final training for AMAN members, Schmidt Public Affairs will provide an overview of how to work with ASAM to draft an op-ed or letter to the editor and to understand best practices for media interviews.  

Interested in joining the Network? Whether you have existing advocacy relationships with lawmakers or simply want to develop new ones, consider applying for the ASAM Addiction Medicine Action Network (AMAN). As a member of AMAN, you will have access to advanced advocacy trainings and individualized advocacy support, and your work may be amplified and recognized through various communication channels. You can apply for AMAN by clicking here and completing the brief, online application.

Session Information

Date:  Friday, November 12, 2021

Time: 12:00-12:30 pm ET

Speaker(s): 

  • Schmidt Public Affairs Representative

Learning Objectives

By completing this session, you will be able to:

  1. Identify opportunities to support ASAM advocacy objectives through media
  2. Utilize basic media training tips, including interview skills and message discipline
  3. Interact with the media comfortably and effectively 

Rebecca Reid

Media Specialist

Schmidt Public Affairs, LLC

Rebecca Reid brings more than twenty years of experience in media relations and government affairs spanning the local, state and national political and press arenas. 

As a journalist in the San Francisco market, Reid began her career as a radio reporter and producer and a television news writer for network affiliate newscasts. As press secretary for members of Congress, she worked regularly with the national press corps on issues such as foreign aid, defense funding, Medicare and nuclear energy.

Following her tenure on Capitol Hill, including Press Secretary for Rep. Nancy Pelosi, she served as press secretary to County Executive Parris N. Glendening, prior to his election as Governor of Maryland. As director of Public Affairs for the Maryland Department of Transportation (DOT), Reid served as press secretary to the Secretary of Transportation, managed the Public Affairs Division for the DOT headquarters, and acted as liaison to the Offices of the Secretary and the Governor for all DOT modal administration public information officers.

As the chief consultant of her own public affairs firm, Reid provided a full range of media relations, government affairs and association management services to health care provider groups.

During her tenure at Edelman Worldwide in Washington, D.C., she served as Vice President of Media Relations for the Healthcare Practice and played a key role in garnering earned media placements for several clients in The Washington Post, Wall Street Journal, CNN, network news and major dailies across the country. Other clients included pharmaceutical companies, The Joint Commission, quality improvement organizations, and organizations advocating on various issues such as cancer care and stem cell research.

For the last decade, Rebecca has managed national media outreach for SPA as well as written materials including, opinion-editorials, testimony before federal agencies and congressional committees and press conference scripts for various healthcare clients.

In addition to her extensive media background, Reid has experience in local, state and congressional political campaigns and has managed national advocacy coalitions.

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